Liverpool and Districts CAMRA branch launched the LocAle scheme within the Branch area, in Stamps Too, on the 9th March 2009.
CAMRA LocAle is a new initiative that promotes pubs stocking locally brewed real ale. The scheme builds on a growing consumer demand for quality local produce and an increased awareness of 'green' issues. The CAMRA LocAle scheme was created in 2007 by CAMRA's Nottingham branch who, following the demise of local brewer Hardy and Hanson’s wanted to help support the tradition of brewing within Nottinghamshire. It is now been rolled out nationally, with each Branch deciding what their LocAle mileage, that is the distance from the brewery to the pub, is to be.
Liverpool and District CAMRA have agreed that their LocAle distance is 30 miles and that the ale must have a locale identity, therefore we would not expect ale that is associated with London to be LocAle in Liverpool, even if its contract brewed locally. For information on local breweries, please check out the Breweries page, pubs can put their postcodes into a route map (i.e. Google, AA or RAC) to measure distance from their pub to brewery to ensure it falls within 30 miles. Please encourage your local to become a LocAle pub. Any pubs interested in joining can either contact the LocAle Co-ordinator, Andre Fu. Once we are satisfied that the pub meets the criteria we will provide posters, window stickers, leaflets and pump clip toppers. The pub will also feature on the locAle pubs web page, which we hope visitors to Liverpool will use to find the perfect pub for a local pint.