%PM, %09 %515 %2012 %12:%Oct

Regional Cider Pub

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Augustus JohnThe month of May this year presented Liverpool pub the Augustus John with two reasons to celebrate.

The pub was awarded the Liverpool Cider Pub of the Year 2012, and also the Regional Cider Pub of the Year 2012 for the Merseyside & Cheshire region. Both achievements are testimony to the hard work that manager Tony O’Donnell and his team have put in at Peach Street pub over recent years. No Liverpool pub has ever won the CAMRA Regional Cider award before with the award usually being passed around a worthy circuit of Cheshire pubs. This year the ‘AJ’ came top beating the Harkers Arms in Chester, the Albion in Warrington and the Brass Balance in Birkenhead. Three regional branch judges awarded the ‘AJ’ top place based on cider range, quality and value for money (£2.75 per pint).

Five Real Ciders at AJ

The pub always has at least five real ciders on sale, and incredibly from June this year, has had nine on sale at any one time. Many of the ciders like Cornish Orchards are rare in the Merseyside area. The ‘AJ’ sits at the edge of the university campus and has recognised that real cider served well represents another revenue stream, that awards mean new customers plus publicity on the web and in local publications. The pub now advances in to the last sixteen of the national competition, the winner being announced in October.

Real Cider Grows in Popularity

The popularity of real cider across the country has grown considerably over the last five years A few years ago the cider drinker had to know which was the specialist pub where cider was sold. These days many real ale pubs will stock at least one tub or bag-in-box of real cider or perry, as managers recognise the appeal to a broad range of drinkers regardless age or gender. It’s very likely that more pubs will be submitted for the Regional award in 2013. St Helens for example now has several pubs stocking real cider and Wirral too has seen a growth in the availability of real cider. This is great news for us cider drinkers and for the pubs.

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