With cask beer sales hit a new campaign says "Cask is BACK, so back CASK"
A new campaign launching today is calling on beer drinkers to back British brewing and pubs and opt for a pint of fresh cask beer from a local independent brewery when they return to pubs next week.
Sales of hand-pulled cask beer, which can only be sold in pubs, have been hit hard by Coronavirus restrictions – with sales of this fresh British beer down 70% over the last twelve months – but a new campaign is seeking to reverse those fortunes and has the backing of brewers, beer drinkers and publicans alike.
